Privacy Policy


Policy Purpose and Applicable Scope

This Privacy Policy is formulated to standardize the platform’s collection, use, storage, protection, and management of user personal information, comply with international data protection regulations and cross-border e-commerce industry privacy norms, and fully protect the personal privacy rights and data security rights of all platform registered users and shopping customers. This policy applies to all users who browse the platform website, register accounts, place orders for consumption, participate in platform activities, and use platform related services, covering all personal data and behavioral information generated in the process of users using platform services.
We attach great importance to user privacy protection, and always take user data security as the core operating principle of the platform. All user information processing behaviors of the platform strictly abide by international network security laws, data protection regulations, and industry self-discipline norms. This policy clearly defines the types of user information collected by the platform, the purpose of information use, information storage rules, user privacy protection measures, and user rights and interests protection channels, ensuring that all data processing behaviors are standardized, transparent, legal, and compliant.

Types of Collected User Information

In order to provide stable, efficient, and personalized e-commerce services, the platform will collect necessary user information generated during user registration, browsing, ordering, and after-sales processing, mainly including basic personal information, order transaction information, and platform behavioral information. The basic personal information includes user account registration information, recipient name, receiving address, contact information, and payment related identity verification information, which is mainly used to complete user identity authentication, order delivery, and transaction settlement services.
The order transaction information includes user order records, purchase product information, transaction amount, payment records, refund and return records, and after-sales service records, which is used to sort out user consumption preferences, optimize platform product display, improve service quality, and complete order after-sales follow-up. The platform behavioral information includes user website browsing tracks, product viewing records, page residence time, click behavior, and activity participation records, which is used to analyze user demand preferences, optimize website operation experience, and push more accurate product and service content for users.
We only collect necessary user information required for service provision, and will never actively collect sensitive personal information unrelated to platform services, including user personal identity sensitive privacy data, private communication content, and irrelevant personal attribute information. All information collection behaviors are based on user voluntary authorization, and users can independently choose to authorize or refuse non-essential information collection permissions.

Principles and Purposes of Information Use

The platform strictly abides by the principles of legality, necessity, transparency, and security in the use of user information, and all user data is only used for platform service operation and user experience optimization, and will not be used for any illegal or unauthorized purposes. The main purposes of using user information include completing user identity authentication and account management, processing user orders and completing logistics delivery services, realizing transaction fund settlement and financial verification, providing users with after-sales service follow-up and problem solving, optimizing website function settings and product display logic, and pushing personalized product recommendations and service notifications.
User transaction and personal information will be used for internal platform data statistics and operation analysis, helping us summarize user consumption characteristics, optimize product structure, improve service processes, and upgrade overall platform service quality. We will not sell, rent, or publicly disclose user personal information to any third-party commercial institutions or individuals without the explicit consent of users. All user data use behaviors are limited within the service scope authorized by users, ensuring the legitimate rights and interests of user privacy are fully protected.

Information Storage and Security Protection Measures

The platform adopts international advanced data encryption technology, secure server storage system, and perfect data management mechanism to protect user personal information and transaction data security. All user data is stored in encrypted professional servers, with strict access permission settings, operation log records, and data anti-theft and anti-leakage protection mechanisms. We have formulated standardized internal data management specifications, restricting internal staff’s access, operation, and export permissions of user data, and implementing hierarchical management and whole-process monitoring of data operation behaviors to avoid internal data leakage risks.
The platform regularly carries out system security detection, vulnerability scanning, and data risk assessment, timely repairing system security loopholes, and upgrading data protection technology to resist network attacks, data theft, and illegal intrusion behaviors. For user order information, address information, and payment sensitive information, we adopt end-to-end encryption processing technology to ensure that data cannot be illegally intercepted, cracked, or leaked during transmission and storage. We establish a long-term data security protection mechanism to ensure the long-term safe storage and standardized management of user data.

Third-party Information Sharing and Restriction Rules

We will not share user personal information with any third-party institutions or individuals without user’s explicit authorization and legal basis. In the limited service scenarios that need third-party cooperation, such as logistics and distribution, payment settlement, and system technical support, we will only provide the minimum necessary user information required for service completion, and sign strict data confidentiality agreements with cooperative third parties to bind their information protection responsibilities.
All third-party cooperative institutions must abide by international data protection regulations and platform privacy protection rules, and are prohibited from using the obtained user information for service cooperation unrelated purposes, or disclosing, disseminating, or reselling user data. Once it is found that the third party has illegal data use or leakage behavior, we will immediately terminate the cooperative relationship and pursue the legal liability of the relevant institution. We strictly control third-party data access risks to fully protect user privacy security.

User Privacy Rights and Interest Protection Channels

Users have independent rights to inquire, view, modify, delete, and cancel their personal information and account data on the platform. Users can independently modify personal receiving information, account basic information, and preference settings through the personal center page, and apply for clearing irrelevant browsing records and behavioral data. For user accounts that have not been used for a long time, users can apply for account cancellation and permanent deletion of corresponding data in accordance with platform rules.
If users have doubts or objections about our information collection and use behaviors, they can initiate consultation and feedback through official customer service channels at any time. We will arrange professional personnel to verify and reply within a valid time, and actively handle user privacy rights and interests demands. We fully respect and protect users’ independent control rights of personal data, and continuously optimize privacy protection services to meet users’ personalized privacy security needs.

Policy Update and Notification Mechanism

We reserve the right to update and adjust this Privacy Policy in a timely manner according to platform operation adjustments, industry rule updates, and legal regulatory changes. After the policy is revised and updated, we will publish the latest policy content on the official website page, and the updated policy will take effect automatically after publication. Users’ continued use of platform website browsing, shopping, and service functions after the policy update is deemed as recognition and acceptance of the latest privacy policy terms.